In the world of parenting, convenience and comfort are key.

The first hip carrier, named the Tushbaby, was invented by entrepreneur and mother of three, Tammy Rant, and has revolutionized the way parents carry their little ones. Developed to bridge the gap between bulky strollers, complicated strap-in carriers, and uncomfortably hot wraps or sacks, the hip carrier offers a unique, strapless baby carrier that provides both comfort and accessibility.

The Tushbaby comes in various styles and sizes, including a lite version. Its versatility extends further with the snug attachment, converting it into a traditional carrier for 100% hands-free convenience.

Since its debut, Tushbaby has earned widespread acclaim, garnering hundreds of 5-star reviews and gaining popularity among celebrities and parents worldwide. Its success has inspired other companies to develop their own versions of the hip carrier, solidifying Tushbaby's status as a leader in the industry.