Storksak Co-Founder Melanie Marshall: Fusing Luxury and Functionality in Parenting Accessories
Author: Francesca, Founder and CEO, EasyTot
In an era where parents are increasingly seeking convenience and style, Melanie Marshall identified a gap in the market for a versatile, chic bag catering to both professional and parenting needs. In an exclusive interview, the co-founder of Storksak shared her journey, business principles, and tips for maintaining work-life balance, while offering insights into the company's innovative approach to product design.
The origin of Storksak lies in Melanie's personal struggle with inflexible work schedules and the limitations they imposed on her family life. She recalled, "I had one son who was three years old, and I was working freelance. I kept locking myself out of the house as I was jumping between two bags." This seemingly simple frustration led to the birth of Storksak, a brand that offers luxurious, functional baby changing bags and travel bags for parents seeking both style and convenience.
A core value at Storksak is active listening, both within and outside the company. Melanie believes that "listening to our customers really helps creatively and makes sure you're always designing what is wanted." By engaging in genuine conversations with customers and industry peers, Storksak ensures that its products are tailored to the needs and wants of its target audience. Melanie shared, "I had so many coffees with people who wanted to pick my brains, and actually, I found it just as useful to listen to them."
Flexible working arrangements have been at the heart of Storksak's company culture since its inception nearly 20 years ago. "We were the first brand in our category who totally embraced flexible working for everyone," Melanie proudly stated. By fostering an open and supportive environment, the small team at Storksak manages to work together closely and effectively. Melanie described their approach as, "a very open and flexible attitude which works for us all."
Melanie credits the brand's continued success to staying ahead of the curve and consistently updating their product offerings. "As we were the first brand that made changing bags that didn't look like changing bags, it was a bit confusing for the customer, and they just thought they were great handbags," she explained. Storksak's commitment to meeting evolving consumer needs has enabled them to thrive in a growing market.
For those seeking to balance work and family, Melanie emphasizes the importance of enjoying the journey and having a support system in place. "It's good to have support, especially in terms of childcare if you're a working mom and an ability to take things in your stride," she advises. She also recognizes that "organization and routine look different to everyone, so it's good to find one that suits you."
When asked about her favorite Storksak bag, Melanie playfully replied, "Too many to choose!" With a dedicated entrepreneur at its helm, Storksak continues to pave the way for luxurious, practical parenting products that make life easier for busy families, staying true to Melanie's original vision of combining style, functionality, and flexibility for the modern parent.