Great Pretenders makes children's costumes and pretend-play items, including princess dresses, character costumes, capes, jewelry, and accessories. Founded by Joyce Keelan and based in Sarnia, Ontario, Canada, the brand takes pride in its made-in-Canada collection, including its 5th Avenue Paillette Capes. Great Pretenders is committed to environmentally responsible business and tests its products to global standards for heavy metals, use and abuse, and other regulatory requirements.