Intelligent Change

Intelligent Change designs thoughtful personal-development tools that help people realize their potential and live more fulfilling lives, with a mission to make behavior change simple, beautiful, and accessible. The brand launched in 2013 with its flagship Five Minute Journal and has since sold more than four million products worldwide. Its journals, planners, affirmation cards, and conversation games are made from natural, recycled, and compostable materials. The company reports that 88% of customers say its products positively changed their lives.