Keep the Littles Wild

Keep the Littles Wild is a mama-owned children's apparel brand on a mission to keep the Littles wild, offering fresh styles for the outdoor kid with a mountain-vibe-meets-backyard-playset aesthetic. Founded in 2023 in Colorado, it dresses kids from six months to seven years in outdoor-focused apparel including outerwear, UV shirts, swimwear, hiking pants, and bamboo PJs. The brand runs a Trade Back Program, allowing select gently used items to be traded back for shop credit to promote sustainability. Its founder's child, Brooks, serves as the brand's inspiration and mascot.