The Linus brand, founded in Venice, California in 2007, believes that bicycles are a practical solution to big problems like improving health, reducing carbon emissions, and creating more livable communities. They prioritize comfort and durability in their designs, with bikes built to replace small car trips and withstand constant use carrying weight like groceries or kids. With a mission to inspire people to ride more and drive less, Linus has put over 100,000 bikes on the road, making a significant impact on both the environment and quality of life.