Norani Baby makes organic cotton baby and children's clothing and accessories, from swaddles, footies, and sleep sacks to pajamas, dresses, rompers, and crib sheets. Built on the belief that swaddling should be easier for exhausted new parents and more comfortable for their babies, the brand uses 95% GOTS-certified organic cotton with 5% spandex in its flagship swaddles. Norani Baby was founded by best friends Nora and Ani, is certified women-owned, and is third-party tested for safety.