The Olivia J brand, founded by Shae Jones of Gilbert, AZ in February of 2019, was born out of a personal need for properly fitting tights and socks for her newborn daughter. With a background in the medical field, Shae believed that children should have fashion-forward clothing that is also comfortable and durable. Since its inception, Olivia J has quickly gained popularity and is now carried in boutiques across the USA, London, and Canada.