The Spoiled Mama creates pregnancy-safe skincare for expecting, postpartum, and breastfeeding mothers, with formulas designed to be free of sulfates, parabens, petroleum derivatives, phthalates, and formaldehyde. Founded in 2006 by registered nurse Tamara Johnson, the brand began in her kitchen when she was a new mom and grew into a full line of toxin-free belly butters, oils, serums, and supplements. The company combines natural, food-grade and organic ingredients with science to give new moms safe, effective skincare.