Clean + Kind

Clean + Kind is a skincare brand built around research-backed, non-toxic ingredients, with a tagline of "Skincare designed for people who read the ingredients first." Founder Marino Merlini started the company because he was tired of seeing skincare companies put profits before people, and the line is guided by five principles: simplicity, affordability, authenticity, quality, and transparency. Formulations feature ingredients such as copper peptides, niacinamide, hyaluronic acid, and azelaic acid, with a science-first perspective from medical director Dr. Amir Kalantar.