Educating AMY is a brand founded by Holly and her husband Ash, born from their journey of merging families and their shared passion for science. After becoming a parent, Holly was driven to explore the connections between early childhood development and clutter, ultimately leading her to advocate for toys that foster creativity and focus while also addressing social issues. With a mission grounded in scientific research and a commitment to providing education to underprivileged children, particularly girls in rural India, Educating AMY encourages families to make intentional choices for their children's playtime through meaningful, purposeful products.