EMI LEI
Est. 2022Southern California, USA
EMI LEI is a Southern California children's clothing brand for infants and toddlers, launched in 2022 by Niki, a fashion-industry veteran and new mother. After struggling to find high-quality, cozy everyday pieces in neutral tones at affordable prices, she created EMI LEI as a one-stop shop for dressing little ones or finding the perfect gift. The collections feature high-quality basics in neutral and earthy tones, including bamboo, linen and organic cotton pieces.