The ezpz brand, founded by Lindsey Laurain, was born out of a need for a mess-free mealtime solution for her three young boys. Starting with the Happy Mat, an all-in-one placemat and plate that suctions to the table, ezpz has since expanded to create feeding products for children of all ages and stages, with input from a pediatric feeding specialist. Now, with a product portfolio that includes items for clean-up and play, as well as partnerships with beloved brands like Care Bears and Sesame Street, ezpz continues to innovate and grow beyond just feeding essentials.