Freshly Picked

Freshly Picked is a 'by moms, for moms' brand founded in 2009 and led by CEO Ashley Rodgers, best known for its soft-soled baby moccasins and structured diaper bags. Everything is thoughtfully designed to blend style and function, on the belief that motherhood deserves better than clunky, uninspired products. Since 2009, millions of moms have trusted the brand for everyday products, which include playful licensed collaborations.