Generation Mindful

Generation Mindful fosters social-emotional learning in children through play-based, research-backed tools that help caregivers shift from punishment to connection. The brand is the original creator of the Time-In methodology, with flagship products including the Time-In ToolKit, SnuggleBuddies Emotions Plush, and PeaceMakers Affirmation Cards, plus a positive parenting course. More than 480,000 parents and early childcare professionals across 120+ countries use its products, and it is trusted by the US Military.