Jeune Premier is a beloved brand founded by Bruno and Hélène, who were inspired by the need for the perfect school bag for their son Ralph. What started as a handmade, personalized bag at their kitchen table in Ostend quickly grew into a successful collection of stylish and functional school bags. Today, Jeune Premier is a globally recognized brand known for its innovative designs and quality craftsmanship, selling over 120,000 bags annually in more than 30 countries.