Love and Fit

Love & Fit is a mom-founded maternity, postpartum, and nursing apparel brand creating comfort-first bras, lounge sets, and activewear for every stage of a woman's life. Founder Laura Berens, a competitive athlete from South Dakota, designed the line after struggling postpartum to find supportive, moisture-wicking nursing sports bras. The brand offers inclusive sizing built for pregnancy, postpartum, and everything in between.