Proov

Proov provides at-home hormone testing and tracking to help women identify, monitor, and manage their hormones for fertility and perimenopause. Founded in 2017 by Dr. Amy Beckley, a PhD scientist, the brand has helped over 50,000 couples and offers the first FDA-cleared at-home diagnostic test to confirm successful ovulation. Its approach pairs clinically validated, peer-reviewed science with advanced pattern recognition so women can understand their hormones from home.