Shusher

Baby Shusher began when a tired dad recorded himself shushing into a handheld voice recorder and his baby stopped crying—that original recording became the first Baby Shusher and is still used across the product line today. The brand makes portable sound soothers built on real rhythmic shushing rather than white noise or synthetic loops, combining age-old wisdom with modern technology. Now led by an ER nurse and mom of two, Baby Shusher has been used by more than 3 million parents and is trusted by more NICUs than any competing sleep soother.