Tenacious Toys

Tenacious Toys is a New York City-based art and designer toy retailer that describes itself as a discovery engine for art toys. Founded in 2004 by Benny and Steph, it began with a few random toy purchases and an eBay shop and grew into a curated destination for vinyl, resin, and custom toys. The brand positions itself as a tastemaker championing emerging and established artists worldwide, alongside mass-market collectibles. It actively supports independent artists through its platform.