The Simple Folk

The Simple Folk creates deeply considered clothing for babies, kids, and women, inspired by non-toxic living, natural fibres, and the rhythm of everyday family life. Founded in 2018 when its founders couldn't find soft, functional, beautifully made children's clothing without compromise, the brand makes pieces meant to be worn often and passed from sibling to sibling or mother to child. Its garments use 100% natural fibres with traceable, farm-to-finished-garment knitwear. In 2025, The Simple Folk joined Inside Out's collective led by CEO and founder Suzy Amis Cameron.