The Yogasleep brand, founded by Jim Buckwalter, was born out of a love story between him and his insomniac wife, Trudy. After realizing that the sound of an air conditioner helped Trudy sleep better, Jim began tinkering in his garage to create a device that could replicate that soothing noise. The result was a simple yet effective sound conditioner that helped people achieve restful sleep by masking unwanted noises.