Ocean Lover

HEYMAEVE was founded by Alicia, who pursued fashion in NYC before taking a hiatus to raise her two daughters. She relaunched with HEYMAEVE as part of her healing journey, using the business as a platform to touch lives, empower women through community, and give back to causes dear to her heart — specifically nonprofits serving sexual assault survivors. The brand emphasizes minority representation and is committed to hiring women from diverse backgrounds, including caregivers and survivors re-entering careers.