Loog Guitars is a brand born out of an academic project by Rafael Atijas in 2010 at New York University, emphasizing unique and well-designed products over profit. The success of the original Loog Guitar, launched in 2011 through Kickstarter, led to the brand becoming the best-selling guitar ever on the platform after a successful campaign in 2019. With a focus on sustainable design and quality, Loog Guitars is dedicated to providing customers with an exceptional musical experience they will cherish.