Loog Mini Electric (collective)

Loog Guitars makes 3-string guitars, ukuleles, and pianos that get kids playing, learning, and falling in love with music. The company began as an academic project in 2010, when founder Rafael Atijas developed the concept as his Master's thesis at New York University, and launched on Kickstarter in 2011. Driven by a passion for music and sustainable design, Loog sources its wood only from responsibly managed forests and meets or exceeds government quality and safety standards. The range spans kids' guitars by age, adult instruments, and collaborations with the Beatles, Fender, Gibson, and Hello Kitty.